How to Create a TikTok Account for Real Estate

TikTok is a powerful tool that can be used to market real estate in a variety of ways. By creating engaging content and using the platform's built-in tools, real estate agents can connect with a large and engaged audience, showcase their listings in a unique and engaging way, and establish themselves as thought leaders in the industry.

Here’s a step-by-step guide on how to create a TikTok account for real estate.

Step 1: Download and Install the App

Go to the App Store (iOS) or Google Play Store (Android). Search for 'TikTok' and download and install the app on your smartphone.

Step 2: Sign Up

Open the TikTok app.
Tap on the ‘Profile’ icon usually at the bottom right.
Choose ‘Sign Up.’
You can sign up using your phone number, email, or another social media account. For a business, using an email associated with the business is recommended.

Step 3: Set Up Your Profile

You will be prompted to fill out the below.
Birthday: Use your birthday to verify your age.
Username: Pick a username related to your real estate business for consistency.
Password: Choose one that you will easily recall when logging in.

Step 4: Add any Additional Profile Info

In your profile, add a profile picture, nickname, bio, and any other info that you want to personalize your account.
Profile Picture: Use a professional photo, perhaps your company logo or a personal headshot if you’re an individual realtor.
Bio: Briefly describe your services, the areas you operate in, and any other relevant details.
Instagram & YouTube Integration: Link other social media profiles to drive traffic across platforms.

Step 5: Switch to a Business Account

In your profile, tap the three lines (or settings).
Choose “Settings and Privacy.’
Tap on Account
Tap ‘Switch to Business Account.’
Choose the category ‘Business’ and further classify as ‘Real Estate.’

Business Accounts provide insights about your followers and the performance of your posts.